Social Media Marketing

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Introduction
Students will use current news articles and connect to classroom discussion. Articles should come from credible online or print news publications such as (but not limited to):

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Newspapers:
The Wall Street Journal
The New York Times
The LA Times
The Chicago Tribune
The Washington Post
USA Today
Magazines:
BusinessWeek
Forbes
Fortune
Money
U.S. News
World Reports
The Harvard Business Review
Online Sources
CNN
BBC
Reuters
TechCrunch
Social Media Explorer

Directions
Students should choose a current (published within the last 30 days) article that is relevant to class discussion.  Students can elect to report on different stories for each presentation or they can follow a single story for both current article assignments.  They are encouraged to do additional research on the topic of interest so as to link the news story with what is learned in relevant class discussions.  Students must relate classroom concepts to these real world issues, and present the same in a clear and coherent Functional Equivalent of Arbitrationmanner. Students are encouraged to be creative. You will be graded on content, originality, clarity, relevance, and creativity.

The written report (2-4 pages) should include:

a) a summary of the case

b) relevance to chapter concepts being studied

c) 3 suggested predictions/recommendations

*These 3 parts must be under separate (and clearly labeled) headings or paragraphs.*

Concepts that have been studied
The importance and definition of social media
Developing effective social media marketing and target market
Audience engagement on social media and types of social media
Blogs, Microblogs and Content marketing
How to develop and use online videos  For more information on Social Media Marketing check on this :https://en.wikipedia.org/wiki/Social_media_marketing

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