Please provide at least six (6) peer-reviewed resources in support of your arguments.
● What competitive advantages do you believe Starbucks seeks to establish? What are
the main challenges the firm faces as it tries to maintain the advantage or advantages
● Please research about Starbucks Inc. and identify three or four capabilities you believe
Starbucks possesses. Please explain your opinion if any of these capabilities are
considered as core competence and justify your reasoning.
● Starbucks’ mission is “To inspire and nurture the human spirit—one person, one
cup and one neighborhood at a time.” According to your research and (may be
personal experience as well) what actions do you recommend the firm take to reach
● Please read about Starbucks’s new chief executive officer Kevin Johnson. Do you
believe he is a strategic leader? What would be your recommendations to the CEO in
terms of challenges he is facing in strategic management?For more information on human spirit check on this :https://en.wikipedia.org/wiki/Human_spirit
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