This campaign is to be designed for an international client of your choosing – a major corporation, government, or non-profit organization. The completed assignment should consist of the following elements:
Description of product/issue to be promoted and specific, measurable objective(s) of the client (for example: increase sales by x %; increase awareness leading to particular policy or behavioral change; manage a specified crisis)
Culture, country, or region(s) of the world to be targeted and description of cultural, social, economic, and other factors that will impact and influence the campaign. Please note that you should target at least two different cultures for this campaign.
Core messages and framing of issues and rationale for why and how they have been developed. This should include messaging to respond to any potential negative inquiries.
Communications outreach strategy(press events,specific plans for outreach, etc.)and rationale for why and how it has been developed.
List of traditional and/or social media outlets you will target
Each of points A-E above should not be more than two pages, single spaced in Times New Roman font size 12, with 1-inch margins. Please put a header on each section and start each section on a new page. Citations should follow APA formatting guidelines For more information on Communications outreach strategy check on this : https://en.wikipedia.org/wiki/Strategic_communication
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