Persuasion Techniques

In Lesson 2 (in-person Residency), you will transform the written argument you crafted in Assignment # 3 into an oral argument you’ll present in front of the class. This will be delivered without a script or notes. The more time you take to think through and write the document, the easier it will be to deliver it out loud. Again, while this is obviously an assignment, the more you truly believe in the argument, the easier it will be to present and be persuasive.

Audience: your peers in this class (yes, the audience from the original document has changed)

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Intent: you decide (remember, your audience is now your peers)

Message: you decide

Format: you decide but it must be delivered without a script or notes (i.e. Powerpoint is fine but certainly not necessary, imagery can help but not necessary)

Length: 2-3 minutes MAX. Keep it concise!!

Ultimately, this assignment serves multiple purposes:

1) it demonstrates your ability to shift your intent and message (originally aimed at the company) to this peer audience;

2) it provides a baseline of delivery style, audience connection, and engagement (though you will not be formally graded on this at this stage); and

3) provides you an opportunity to integrate the comm strategy, storytelling, and persuasion techniques you learned about in Lesson 1.For more information on persuasion techniques check on this :

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