Working on a marketing plan for Starbucks as a team project and I need to work on the customer /target market for sartbucks. Please see below. I created a persona but need all the details.
Segmentation: current and if changes should be considered for ideal customer
Target customer – Create a buyer/user persona (Name and photo, background, demographics, values, goals/objectives, challenges, common objections, interaction with media communications, hobbies and interests, buying behavior)
Demographics, psychographics, loyalty programs interest
Indicate what was primary segmentation and why chosen
Why they buy? Buying behavior, when/where, price sensitive?
How can product/service help your buyer persona…what value does your brand/product offer
Possible considerations: recent changes with buyers; why don’t non-buyers buy?
Targeting strategy: Identify the best one and why (undifferentiated, differentiated, concentrated)For more information on interaction with media communications check on this :https://en.wikipedia.org/wiki/Media_(communication)
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