Like anything else, a brand goes through different life stages. Examine the current market and identify fashion brands at each stage of the brand life cycle curve: introduction, growth, maturity, decline, and obsolescence. For obsolescence, think about a brand that’s no longer available or has almost disappeared.
For this assignment, write a summary of the following:
Discuss which brand(s) belong to each stage of the brand life cycle.
Explain why each brand belongs to that stage by using multiple examples, addressing the brand’s overall financial performance, business growth, consumer, and marketing mix.
Share your perspective on what factors (e.g., cultural, social, demographic, geographic, and technological) contributed to each brand being in that stage.
To research and analyze a variety of fashion brands in different stages and explain the how marketing mix reflects the lifecycle stage of a brand.For more information on marketing mix check on this :https://en.wikipedia.org/wiki/Marketing_mix
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