The purpose of this discussion is to create a social marketing campaign. This is also an opportunity to clarify any misunderstandings of the module through collaborative discussion.
Complete the tasks that follow, utilizing any information found in the website and explanation in addition to the required reading, videos, websites, or any other reputable resource:
Read this social marketing https://www.cdc.gov/breastfeeding/pdf/strategy8-social-marketing.pdf to gain an understanding of the components that go into social marketing.
Explore this Featured Campaigns (https://www.cdc.gov/healthcommunication/campaigns/index.html website from the CDC to get an idea for topics to create your campaign.
Your social marketing campaign must be created using the structured format. This includes:
Problem: The problem is a health issue of concern. For potential solutions to emerge, the problem must be well defined.
Target Audience: The target audience is the individual or group whose behavior should change. Social marketers focus on the audience and use a variety of tools to understand it. Formative research is used to better understand the target audience and develop insight into the wants, needs, daily lives, and behaviors of its members. Insights gained through these processes help strengthen program strategies and interventions.
Target Behavior: The goal of social marketing is always to inform people about voluntary strategies they can use to change their behavior. This behavior change should be voluntary, and it is the planner’s job to make the desired behavior an easy choice for the target audience.
Strategies for Change: People who work in commercial marketing use a business tool called the marketing mix or 4 Ps, which stands for product, price, place, and promotion. These variables are used to create opportunity and motivation for an audience to adopt the desired behavior over the existing behavior.
Be sure to cite any source you use in your final product.
Sources within 5 years For more information on commercial marketing check on this :https://en.wikipedia.org/wiki/Business_marketing
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