An “A” paper will contain: (1) your team’s revised Mission/Vision Statement and rationale; (2) a financial and ratio analysis and a full “SWOT” table with explanation; and (3) address each of the questions below (don’t number them!);
(1) STRATEGIC POSTURE: What are the corporation’s current mission, objectives, and social responsibility policies? Discuss your team’s suggested revision of the mission statement and why you think your version is better.
(2) EXTERNAL ENVIRONMENT (OPPORTUNITIES AND THREATS):
A. SOCIETAL (MACRO OR BROAD) ENVIRONMENT: What general environmental forces are currently affecting both the corporation and the industries in which it competes? What are the trends that are affeting this industry? Which present current or future threats? Opportunities?
B. TASK (SPECIFIC OR INDUSTRY) ENVIRONMENT: What key factors in the immediate environment (that is, customers, competitors, suppliers, creditors, labor unions, governments, trade associations, interest groups, local communities, and shareholders) are currently affecting the corporation? Which are current or future threats? Opportunities?
(3) INTERNAL ENVIRONMENT: STRENGTHS AND WEAKNESSES
Evaluate the firm’s marketing, finance (include a ratio analysis), research and development (R&D), operations management, human resources management (HRM), and information systems (IS) to determine if each is a strength or a weakness. Be sure to include a financial ratio comparison with the industry averages and the firm’s direct competitors. Which of these factors are “core competencies”? Which, if any, are “distinctive” competencies?
BE SURE TO INCLUDE A RATIO ANALYSIS AND A COMPLETE “SWOT” TABLE THAT SUMMARIZES THIS INFORMATION AT THE END OF THIS REPORT.For more information on financial ratio comparison check on this :https://en.wikipedia.org/wiki/Financial_ratio
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