Marketing Class

This assignment is for my MBA marketing class; the instructions are to respond to a discussion post question which I have attached. The question to answer is:

Discuss two important learnings you derive from reading the text book chapter, watching the videos, and reading the article by Schoemaker

THE WORD LIMIT IS 200. I have attached the textbook to use, documents to read, assigned videos to watch,  and read chapter 14 to base the question answers off of. I have attached the framework in which to follow to create the discussion post and also the rubric. The framework is the same as the case study analysis in the document I attached; pay only attention to the discussion board post directions.For more information on marketing class check on this:

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