The work is to be 11 pages with three to five sources, with in-text citations and a reference page. The findings showed that the performance of any company entirely depends on the Operation Management (OM) frameworks of that particular company, therefore, the researcher gave a way forward of improving the performance of ASOS considering OM Issues. Amongst these stakeholders, the most important of all are the customers. Customers have a number of interests in the activities of a business. These interests can only be enhanced by an effective operation system of the business. Service, Availability, Price, Reliability are some of the issues that are concerned with the operations management of every company. Supply chain elements affect customers directly and indirectly. Shareholders and employees also contribute and provide support to the company whenever called upon. therefore, in order for the ASOS Company to maintain good relations with them, it should be able to meet stakeholder needs. This ability cannot be accomplished without an effective OM system that will implement strategic and tactical operations that will ensure stakeholders needs have been met (Ashman, & Vazquez, 2012, p.975 – 996). Founded in June 2000, ASOS Online Clothing is one of the leading online-only fashions stores in the UK. With revenue of 753 million and a net income of 29 million per annual, has kept ASOS on top of their game as the largest online fashion retailer. The company sells branded women and menswear including jewellery, footwear, and accessories. ASOS online clothing, just like any other industry, has adopted the various Operations Management (OM) characteristics for the sake of the smooth running of the business. This report seeks to investigate theoretical cases, problems and peculiarities in relation to the Operational activities of ASOS online clothing industry. 1. SUPPLY CHAIN MANAGEMENT FOR ASOS ASOS online clothing is an online store. it automatically qualifies as a global industry since the internet is accessible globally. The Company has adopted a few aspects of logistics and its operations systems. As an international product distributor, it has embraced logistical activities that have gained them a global strategic supply chain advantage. However, there are peculiarities that hinder the operations supply chain as the industry grows (Inkpen, 1998, p.2–30). Problem with Positioning the Firm in the Supply Chain ASOS Company relies entirely on ‘in-house’ production and supply since it is an online company. The management has not seen the need to outsource their products since all products are centralized. However, Outsourcing enables a company to take advantage of the latest technology and cost advantage, thereby adding value to the product. In addition, outsourcing raises a company’s profile in the marketplace thus producing competitive products in the industry. Competition has outmanoeuvred ASOS due to the lack of outsourcing (Inkpen, 1998, p.13–29). .
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